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Home Business Tips - How To Attract Business Professionals To Your Organization

Are you a serious Home Business Entrepreneur?

If there's one frustration shared by most SERIOUS Home Based
Business Entrepreneurs, its the proliferation of Pretenders
in this industry.

They are hiding under every rock, and lurking around every
corner...just waiting to jump out and waste your time.

If you're a SMART home business Entrepreneur, then you
learn to filter these time-wasters out from your prospecting
process.

Sure, some will slip through the cracks...but there are steps
you can take to keep away the pretenders, and attract TRUE
PROFESSIONALS to your organization.

Take 2 minutes to finish reading this to find 3 powerful ways
to attract PROFESSIONALS and to repel PRETENDERS...
by simply being careful about the words you choose to use in
your marketing.

TIP #1
"Work Condition" Your Content

Pretenders are LAZY. they don't want to WORK. They are
looking for a GET RICH QUICK SCHEME - and they
expect YOU to give it to them.

Once they weasel their way into your organization, they will
absolutely suck the life out of you as they leech up all of your
valuable time and energy.

So how do you keep them out?

By "Work Conditioning" all of your marketing. Tell people,
up front and FLAT OUT, that what you are doing is NOT
EASY.

Tell them that there is HARD WORK involved - that what
you are doing and/or selling is simply NOT for those who
aren't serious or dedicated Entrepreneurs.

If you want to keep PRETENDERS (a.k.a. Time Leechers)
out of your OWN organization, then AVOID THESE
NEXT TWO WORDS LIKE THE PLAGUE!

Do not EVER use these words in ANY of your content or
your ads...these are LEECH MAGNETS (and Entrepreneur
repellents)

Easy (i.e. easy money, easy profits, easy income)
Fast  (i.e. fast money, fast profits, fast income)

And just imagine if you combined them?

Easy Fast Money
Fast & Easy Money

Just exactly WHO do you think you'll be attracting by focusing
on these two Entreprenerial-spirit-murdering words?

That's right - PRETENDERS (aka Time Leeches, aka Opportunity
Seekers, aka Get Rich Quick SUCKERS)

And guess who is turned OFF by the ideas of "fast" and "easy"?

Right Again - Home Business Professionals (aka Entrepreneurs).

You see, a true Entrepreneur will realize that building a successful
home business will be neither "fast" nor "easy" - and so when they
see these words, they instantly associate them with another word
that will drive them away like Richard Simmons from a "Long
Pants Convention":

SCAM

So the first tip is let people know that there will be REAL WORK
involved, and that will keep AWAY the people who don't WANT
to work...that want everything "fast" and "easy", and who also want
YOU to do everything.

And it will attract the very people that you WANT in your
organization:

Home Business Professionals - Entrepreneurs like Yourself.

Tip #2
Don't Be Afraid Of Using An Intelligent Vocabulary:

There's an old adage that when you're writing ads, stick with a 5th
Grade Vocabulary (or lower) - unless you're marketing to English
Professors!

This is usually true...when you're selling SOMETHING.

But this is NOT true when you're trying to attract Professionals to
your organization.

Professionals are typically smart, educated people. That is the
kind of person that you want to be Gravitationally Attracted to your
organization.

They aren't afraid of "big" words - and they actually understand
what they mean.

I'm not saying that you should construct your content to read like
a  college essay - for the most part, you should still keep your
sentences and paragraphs short, your points concise, and your
vocabulary simple.

But you should sprinkle "Attraction" words into your content and
sales copy at opportune times - right as you're making your key
points, and during what is supposed to be your most influential
"direct response".

But it's important to remain Conversational. If you're talking to a
"real world" professional, just having a normal conversation with
them,they don't sound like they are giving a Doctoral Dissertation.

But at the same time, you can tell that they are intelligent, just
by the vocabulary they use naturally in their conversation. And if
YOU are an intelligent person, if YOU are a professional...then
you're naturally attracted to them.

But if you're NOT, then you are repelled by them... usually because
you're INTIMIDATED by them.

So as you promote your Business Opportunity, even a new mlm,
don't be afraid to use four-syllable words.

Want a practice idea?  Look this word up in the dictionary, and then
try to fit it NATURALLY into your content that you use to promote
your business:

TRANSCENDENTAL

See if you can do it...

(note:  My son won his school's spelling bee as a 4th Grader by
spelling transcendental. If a 10-year-old can spell it, then YOU
can learn what it means and USE IT)

TIP #3
Don't Market Money...Market PROSPERITY

Most Home Business Professional "Wannabes" market in the same tired
old ways - they throw CASH around on their websites - promises of
GLORIOUS RICHES with seemingly no effort whatsoever.

On the perpetrating sites, you'll see Benjamin Franklins raining
down from the sky, hot women draped sensually (see, you can weave
BIG words into your content!  THAT's not a "5th Grader Word"!)
across the hood of an exotic sports car, and...well, you get the
drift.

But the problem with this type of marketing is it attracts those
Opportunity Suckers (notice how I turned that one?), and it repels
Business Professionals like a bus full of nuns from "Thunder Down
Under" (look it up).

If you want to attract PROFESSIONALS, then you need to avoid Dollar
Bill Waterfalls and other "Bling" - and instead, focus your
marketing on:

True Prosperity.

But what is Prosperity? What does that mean?  And how do you market
it?

Unfortunately, that is a subject that is far too broad (not to

mention too important) to cover in just a quick article - as most good

home business tips usually are.

Instead, this is a subject that should be demonstrated visually in
a live, interactive environment environment, like a live traing Webinar.

Flight of the Conchords- Business Time

Network Marketing Prospecting Tips You Can Start Implementing Right Away

More specifically, there is much more involved with prospecting that what your upline tells you. For anyone who has been told to create their warm list of family and friends, buy leads and cold call using scripts, you already know this approach usually doesn't work.

What I would like to do in this article is provide you with some valuable tips to help you with prospecting in your network marketing business. These tips will place emphasis on the prospect, not YOU. Many conventional approaches you may have been taught in the past simply don't work because they focus too much on your intentions. The number one thing you have to remember is that this type of business is not about you, it's about your prospect. So with that being said let's take a look at some of these prospecting tips you can start using today.

Tip #1 - Go After Qualified Prospects

Think of your network marketing business like this - you want to work with people who have the necessary skills to get results in your team. You don't want to sponsor just anybody. If you can learn how to sort and qualify your prospects, so that you only work with motivated and professional people, your business will benefit ten fold. Some professionals you may want to consider will be people in the real estate, sales or insurance industry.

Tip #2 - Use The Interview Process

Just because you don't sit in a big office on top of a skyscraper does not mean you should not have an interview process in place. After all, this is your business, right? Just as any legitimate corporation would do, make sure that you are interviewing your prospects to determine if they are a good fit. If they seem unmotivated, lazy or unhappy then they are probably not a good prospect.

Tip #3 - Learn To Say NO

As mentioned earlier you will not want to sponsor just anyone. Doing this can result in you spending too much time babysitting and hand-holding and I'm certain this is not why you got into the industry. So by saying no to bad prospects you can eliminate a lot of problems that could occur in the future and also make your business run more smoothly. Also, by saying no to some people this will keep the power on your side and create more attraction between you and your prospects. Don't ever come off as being needy. Having an abundance mentality and knowing that there are plenty of prospects out there will make your prospects want to work with you even more.

Tip #4 - Start Listening More

Remember, it's not about you. It's all about your prospect. Start really listening to them. See why they want to get into network marketing anyway. Listen for clues to tell you if they are a good prospect. Empathize with them. See if you can really help them.

Tip #5 - Build Rapport With Your Prospect

Whether or not you believe this, TRUST is everything. When you build rapport with your prospect and show them that you aren't just about sponsoring them, they will begin to trust you. Before you can ever expect anyone to buy something from you or join your team they will have to know, like and trust you. You can build trust and rapport by asking questions, actively listening and being a friend to your prospect.

Tip #6 - Keep Your Emotions In Check

NEVER think that you need to sponsor someone. If you think you 'need' to do anything whether it is making a sale, generating a lead or sponsoring a new prospect you will come off as being needy. This is an emotion that will make your prospects run very far away and you want to control your emotions as much as possible.

Another reason you will want to keep your emotions in check is because there can be a lot of ups and downs in this industry. Some people will join your team and then leave in two weeks. Some people will cancel their autoship. Some people will sponsor 20 new prospects into your team. Whatever happens in your business, whether good or bad, just understand that this is part of doing business.

Tip #7 - Continue To Improve Your Skills

The more you work on yourself and your skills, the easier prospecting will become. Through repetition and habit the entire prospecting process will seem like second nature. If you are new to the industry and are a little nervous when talking to your prospects, that is okay. It will take a few attempts to shake off any anxiety or fear, but that will vanish very soon. Continue to improve yourself and the rest will follow. Your prospects will eventually see just how talented and skilled you are and this in turn will create more attraction.

So there you have it my friend. Seven tips to help your prospecting and sponsor more people into your business. These tips may seem easy and obvious, but you would be amazed just how powerful they can be when you implement them into your own business. I wish you the best of luck and may you earn a lot of money in the months and years to come in network marketing!

Danny Macaskill - Industrial Revolutions